Branding in the Automotive Industry


Branding is an art, so is building the brand itself. For example: Lexus – “Relentless Pursuit of Perfect” which they show in both luxury and performance Lamborghini, what do you think about? Do any of these words come to mind: power, speed, performance, elite status, rare. The answer is yes and the reason you think that is because of the … Read More

Starting Up

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As a startup enthusiast that is just getting started I feel like I have a good grasp on how hard it can be to actually get ones foot into the door. I currently work for a startup that focuses on custom CRM and SalesForce specialties, so I understand the difference between my job title and what my job will actually … Read More